Our website design services are tailored to meet the specific requirements of businesses across Edinburgh and Scotland — from the initial design and user experience through to a content management system you can keep updated yourself.
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Get in touchThe decisions that shape a site people actually use — I'll walk you through the ones that matter for yours.
Clearly define the goals of the website (e.g., lead generation, e-commerce, portfolio).
Identify the primary audience the website should cater to and what their needs are.
Set a realistic budget for design, development, and ongoing maintenance costs.
Ensure the design will be responsive and function well across all devices (mobile, tablet, desktop).
Prioritise fast load times and performance, as it impacts user retention and SEO rankings.
Decide whether to opt for a fully custom design or a pre-made template based on needs and budget.
Incorporate any branding elements (logo, color scheme, typography) into the design.
Consider integration with tools such as CRM systems, marketing platforms, or e-commerce platforms.
Ensure the website has basic security measures like SSL certificates, secure payment gateways (for e-commerce), and proper data protection protocols.
Plan for future growth, ensuring the website can handle more traffic or additional functionality as the business evolves.
Strategically place clear and compelling CTAs (e.g., contact forms, “Buy Now” buttons) to guide users towards desired actions.
Ensure the website complies with legal regulations such as GDPR, ADA accessibility standards, and privacy policies.
What separates an interface people tolerate from one they enjoy — built into every site, not bolted on.
Conduct thorough user research and create personas to understand the target audience's needs, behaviors, and preferences.
Develop wireframes and interactive prototypes to map out the structure and flow of the user interface before full design.
Ensure design consistency across all screens, elements, and components to create a cohesive and intuitive experience for users.
Incorporate accessibility standards (e.g., WCAG) into the design to ensure the interface is usable by all users, including those with disabilities.
Use visual hierarchy principles like typography, color, and layout to guide users’ attention and make important elements stand out.
Conduct usability testing with real users to identify pain points, validate design decisions, and refine the interface based on feedback.
Incorporate subtle animations and feedback (e.g., button states, loading indicators) to provide users with clear, immediate responses to their actions.
Choosing a system you can actually keep up to date yourself, without the headaches.
Choose the most suitable CMS platform (e.g., WordPress, Joomla, Drupal) based on the project's requirements, scalability, and ease of use.
Decide whether to use a custom-built theme for a unique design or an off-the-shelf theme for faster deployment.
Leverage plugins or extensions to add functionality (e.g., SEO, forms, e-commerce) while ensuring compatibility and avoiding bloat.
Set up appropriate user roles and permissions within the CMS to control access to content and functionality based on user roles.
Define content creation, editing, and approval workflows to ensure smooth content management and publishing processes.
Ensure the CMS is secure by implementing security best practices like regular updates, backups, and protection against vulnerabilities.
Consider if the CMS needs to support multiple languages for a global audience, and choose or configure the platform accordingly.