What to think about

Considerations for growing your traffic.

The building blocks that get you found on search and turn that attention into enquiries.

Keyword Research & SEO Strategy

Identify the keywords and search terms that actually matter for your business, and build a strategy around ranking for them.

On-Page & Technical SEO

Optimise meta tags, headers, URLs and site structure, and fix the technical issues that stop search engines properly indexing your site.

Local SEO

Optimise for local search results — Google Business Profile, local citations, and reviews for businesses targeting local customers.

Content Strategy

Develop and optimise content that targets the right keywords while engaging users and providing real value.

Link Building & Authority

Earn quality backlinks from reputable websites to build the domain authority that underpins long-term rankings.

Paid Advertising (PPC)

Use pay-per-click advertising, like Google Ads or social media ads, to drive targeted traffic while organic rankings build.

Social Media Management

Choose the right platforms, keep a consistent presence, and engage with followers to build brand reach.

Email Marketing

Nurture leads, re-engage past customers, and promote new products or services directly to people who already know you.

Conversion Rate Optimisation (CRO)

Optimise landing pages, calls-to-action and user flows so more of the traffic you earn actually turns into enquiries.

Competitor Analysis

Understand what's working for competitors in your market, and where there's a genuine gap for your business to take advantage of.

Ongoing, not just a one-off

Traffic isn't something you fix once.

01

Regular check-ins on the data

A recurring review of your traffic, search rankings and what visitors actually do on your site — not just a report, but a read on what it means for your business.

02

Small, ongoing improvements

Based on what the data shows, small on-page and content changes get made between check-ins, the same way this site is kept current.

03

One person, one picture

The same person handling your marketing, SEO and website changes — so nothing gets lost translating between an ads agency, an SEO agency and a web developer.

Search rankings and traffic move — what works this quarter needs revisiting the next. Rather than a one-off project, this can run as an ongoing arrangement: a regular look at the data, and a small, agreed set of improvements each time.

Growing Your Traffic — SEO & Digital Marketing in Edinburgh | Gilded Unicorn